product / packaging design

 

W月餅禮盒  Jump to the moon    

client : W taipei

以「 Jump (跳)」做為中秋月餅禮盒設計主軸,包裝結合滿月、眉月、新月的意象,以封套的光柵動畫設計,當消費者打開禮盒移動封套的同時,可感受到隱藏於包裝上的動態動畫驚喜。"Jump" is the main concept of package design for Mid-Autumn Festival gifts. Combined with the images of full moon, half moon, new moon, the package surprises consumers when they are shifting the tummy band and dynamic animation appears.